• Acquire knowledge of public relations, media and communication in various fields (Knowledge and Understanding).
• Develop appropriate analytical and critical thinking skills in public relations and contemporary media. (Cognitive Skills).
• Demonstrate comprehensive technical expertise in media and communication to meet the industry needs (Functional Work Skill: Practical Skills).
• Demonstrate the ability to use media hardware and software related to public relations and digital media (Functional Work Skill: Digital and Numeracy Skills).
• Demonstrate an understanding of the impact of changing media and communications technologies, policies and structures on the social, cultural, economic and political environments in public relations industry. (Functional Work Skill: Interpersonal and Communication skills).
• Show evidence of competent and thoughtful leadership and team skills in public relations activities. (Functional Work Skill: leadership).
• Demonstrate social and entrepreneurial skills and inculcate a spirit of innovation. (Personal and Entrepreneurial Skills).
• Apply values, ethics, morality and professionalism in public relations and media industry.  (Ethics and Professionalism).

• Public Relations Officer
• Corporate Communication Officer
• Media Relations Officer
• Event Manager
• Social Media Executive
• Copywriter
• Media Researcher
• Journalist
• Strategic Communication Officer
• Marketing Coordinator

• Theories of communication
• Introduction to mass communication
• Public relations foundation
• Intercultural communication
• Introduction to contemporary media
• Public relations techniques
• Communication law and PR ethics
• Persuasion and propaganda
• Strategic corporate communication
• Digital storytelling
• Strategic brand communication
• Managing public relations campaign
• Writing for contemporary media
• Negotiation in public relations
• Strategic media relations
• Crisis communication management
• Communication research methodology
• Public relations writing
• Case studies in public relations
• Data reasoning
• Event management
• Digital photography
• Corporate Social Responsibility 
• Digital Multimedia Advertising 
• Integrated Marketing Communication 
• Digital Publishing and Design 

SPM

• Obtained a minimum Grade B in Bahasa Melayu subject.
• Obtained a credit level for English Language subject.
• Obtained a minimum of Grade B in other subjects except for Bahasa Melayu subject.
• Obtained at least Band 2 in MUET.
• No physical disability, not blind, deaf or mute.
  
  

DIPLOMA AND EQUIVALENT

• Obtained a minimum CGPA 2.0 at Diploma.
• Obtained a minimum Grade B in SPM for Bahasa Melayu subject.
• Obtained a credit level in SPM for English Language subject.
• Obtained a minimum of Grade B in SPM for other subjects except for Bahasa Melayu subject.
• Obtained at least Band 2 in MUET.
• No physical disability, not blind, deaf or mute.
  
  

STAM

• Obtained a minimum of Jayyid.
• Obtained a minimum of Grade C in SPM for other subjects except for Bahasa Melayu.
• Obtained at least Band 2 in MUET.

Provisional Accreditation
Reference Number: MQA/PA12387
www2.mqa.gov.my/pasp/

Faculty of Languages and Communication
Universiti Sultan Zainal Abidin
Gong Badak Campus
21300 Kuala Nerus, Terengganu.

T: 09-6688100
E: fbk@unisza.edu.my