Upon completion of this program, student should be able to:

• Apply theory and knowledge in marketing management.
• Solve problems using marketing management methods in an organization.
• Demonstrate technical skills related to marketing management in an organization.
• Develop interpersonal skills in engaging with colleagues, stakeholders and the community.
• Demonstrate effective communication skills with colleagues, stakeholders and the community.
• Practicing ICT -based digital skills in marketing management related fields.
• Develop numerical skills in areas related to marketing management.
• Demonstrate effective leadership skills in organizational management.
• Demonstrate personal skills in self and professional development.
• Practicing entrepreneurial skills based on Islamic principles in areas related to marketing management.
• Practicing Islamic values ​​of professionalism and ethics in the field of marketing management.

• Administrative Assistant Officer in the public or private sector
• Operations / Marketing / Human Resources Executive Assistant
• Career in the banking / finance / insurance / accounting sector
• Entrepreneurs

• Financial Accounting I (Non- DIA)
• Financial Accounting II (Non- DIA)
• Management Accounting (Non- DIA)
• Microeconomics
• Macroeconomics
• Fundamentals of Takaful and Insurance
• Legal Aspects of Business
• Introduction to Finance
• Fundamentals of Business
• Business Mathematics I
• Business Communication
• Islamic Business Ethics
• Business Mathematics II
• Fundamentals of Information Technology
• Office Management
• Management of Organization
• Business Statistics
• Principles of Marketing and Selling

SPM

All below requirements must be fulfilled:

1. A pass in the Sijil Pelajaran Malaysia (SPM)/ equivalent qualification with honours in Bahasa Melayu / Bahasa Malaysia or honours in Bahasa Melayu / Bahasa Malaysia Paper July
2. Obtained a minimum of Grade C ONE (1) of the following subjects at SPM level:

• • Pendidikan Islam
  • Pendidikan Syariah Islamiah
  • Pendidikan Al-Quran dan Al-Sunnah
  • Tasawwur Islam
  • Bahasa Arab
  • Usul Al-Din
  • Al-Syariah
  • Manahij Al-Ulum Al-Islamiah
  • Al-Adab Wa Al-Balaghah
  • Hifz Al-Quran
  • Maharat Al-Quran

5. Obtained a minimum of Grade C ONE (1) of the following subjects at SPM level:

• • Accounting Principles
  • Economics
  • Business
  • Science
  • Additional Science
  • Physics
  • Chemistry
  • Biology

Malaysian Qualifications Register

Faculty of Business and Management
Universiti Sultan Zainal Abidin (UniSZA)
Universiti Sultan Zainal Abidin
Kampus Gong Badak
21300 Kuala Nerus, Terengganu

T: 09-668 8215
F: 09-668 7846
E: fpp@unisza.edu.my